Source: Viacom Wikipedia
ViacomCBS will add 70 TV series to CBS All Access on Thursday and will continue to move shows from Viacom’s cable networks to the company’s flagship service in the coming months and then officially rebrand it in 2021.
A new name for CBS All Access will be chosen soon, according to Marc DeBevois, ViacomCBS ̵6;chief digital officer. ViacomCBS is also changing the user interface for CBS All Access to adapt to finding and discovering new content, including building icons with old Viacom networks such as Nickelodeon, Comedy Central and MTV to find programming.
The rebranded service will join rivals like Disney’s Hulu and Disney +, NBCUniversal’s Peacock and WarnerMedia HBO Max, as traditional media companies use streaming. CBS All Access is now available on all major streaming platforms, including Amazon Fire TV and Roku.
This is different from Peacock and HBO Max, which are in long-running shipping disputes with both platforms, which serve about 70% of the broadcast market. ViacomCBS also differs from competing products by including every live sporting event broadcast on CBS, including national football league games and local news from CBS affiliates.
ViacomCBS will not change the price of the service, although it will add more than 10,000 episodes of new sessions over the next six months, DeBevoise said in an interview. ViacomCBS will officially begin in early 2021 with 30,000 television episodes and movies from the corporate library, including films from Paramount Pictures. CBS All Access is $ 5.99 per month with ads and $ 9.99 per month without ads, although all live programming services include ads.
“We’re adding a lot of new content, but we think differentiation really comes for us in live offers,” said DeBevoise.
Added shows, which will be immediately available from CBS All Access on Thursday, include BET’s “The Real Hollywood Couple,” MTV’s “Laguna Beach,” Nickelodeon’s “SpongeBob SquarePants,” and Central’s “Chappelle’s Show.”
No plans to license content
The company will rebuild the application for CBS only after moving the content to CBS All Access, DeBevoise said. Noggin, his preschool application, will also work thanks to its unique interactive features and approach to games. Video content on Noggin, which includes popular Nickelodeon programming for children, such as “Dora the Explorer” and “Paw Patrol,” will eventually move to rebranded All Access, DeBevoise said.
While ViacomCBS recently entered into an agreement to license some of its content to NBCUniversal’s Peacock, the company has no plans to purchase content from other media companies that can be integrated into its own library. DeBevoise noted that 30,000 hours of ViacomCBS content will be a larger catalog than Peacock (which advertises 20,000 hours) or HBO Max (10,000 hours).
“Where we’ve been with CBS All Access, the average age of a user has been around 43 or 44,” DeBevoise said. “Now we’re expanding children’s programming, family content, live components – it’s bigger and more diverse. We work in all our brands. “
ViacomCBS will also add new original programming in the coming months, including season three “Star Trek: Discovery”, the premiere on October 15, and “Kamp Koral”, a spinoff from “SpongeBob SquarePants” that targets 10-year-old SpongeBob and his friends. in summer camp. Kampal will be introduced in early 2021.
The new brand CBS All Access will also be the exclusive destination for streaming “SpongeBob Movie: Sponge on the Run”, which will be available in early 2021.
Disclosure: Comcast is the owner of NBCUniversal, the parent company of CNBC and CNBC.com.
Subscribe to CNBC on YouTube.
WATCH: ViacomCBS enters streaming wars with a new platform