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Universal Pictures & AMC Theater Signs Significant New Film Agreement to Enable Earlier Digital Releases



Universal Pictures and AMC Theater have entered into a major new agreement for on-demand movies. As part of a multi-year deal, films released by Universal Pictures may be available on premium channels on request only three weeks after their theatrical release.

Specifics for financial companies have not been announced, although, AMC CEO Adam Aron said AMC theaters receive a percentage of these digital releases.

It is important to note that this agreement only applies to premium channels on request. This means that these digital editions will be available for about $ 20. Universal Pictures movies will not be available for on-demand channels with lower fees three months after their release.

Donna Langley, President of Universal Filmed Entertainment Group, made the following statement:

“Theater experience continues to be a cornerstone of our business. The partnership we have with AMC is driven by our shared desire to secure a prosperous future for the film distribution ecosystem and to meet consumer demand with flexibility and choice. “

The film scene will feel the impact of COVID-19 for some time as theaters across the country remain closed. This agreement will certainly affect the sector even more.

Credit: Variety


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