“With the change in leadership in the campaign, it is understandable to review and fine-tune the campaign strategy,” said the campaign leader, who spoke of the condition of anonymity to discuss internal negotiations. “We’ll be back in the air in a moment, exposing Joe Biden even more vigorously like the puppet of a radical left wing.”
Trump’s efforts to push the Reset button and refocus before the vote come as the president continued to push divisive messages that frustrated members, is his own party.
On Thursday, Trump considered postponing the November election due to fears of alleged electoral fraud, which Republicans and Democrats largely rejected. The presidents̵7; “belated” tweets and others about “suburban wives” frustrated some in his campaign as they sought to improve their message against Biden in the final leg of the race, according to another campaign leader who also spoke of the state of anonymity.
Stepien also deals with the allocation of employees and whether it makes sense to organize a campaign the way Parscale did, officials said. He told colleagues that he was determined to focus the campaign on a new focus, with daily staff meetings, field inspections and greater responsibility from officials. Stepien recently addressed the staff and learned that the majority had never worked in the presidential election.
Stepien also told other advisers that the campaign must talk about coronavirus more often and emphatically.
Trump told other aides that he was impressed with Stepien’s command with the data, but continued to spin in episodes that campaign officials found useless.
Last Friday afternoon, Stepien spent an hour video-calling with about 100 reporters, arguing that the race was competitive and that opinion polls in 2016 were incorrect.
NBC News has previously reported a break in advertising spending, noting that the campaign spent almost nothing on television or radio ads on Wednesdays and Thursdays, and reserved almost no ads by the end of August.
It is not clear when the campaign will complete its review or return to the waves.
Biden has outraged Trump in recent months and continues to run television commercials, including spots, which criticize the president for his handling of the pandemic.
The Trump campaign continues to have a democratic advantage.
Trump’s campaign, the Republican Party and two associated committees have spent more than $ 983 million since 2017, a record amount aimed at re-election at this time in the presidential campaign.
The Trump campaign alone spent more than $ 240 million and Biden’s campaign spent more than $ 165 million as both sides stepped up their general election efforts. According to data from the Federal Electoral Commission published last week.
Despite historical spending, Trump fell in national polls amid the spread of a new coronavirus and a weakened economy. Biden has double-digit leadership at the national level and also leads the president in several battlefield states.
Stepien told reporters last week that Trump was in a good position to win re-election and reject the public vote if it was distorted and wrong.
Michelle Ye Hee Lee and Anu Narayanswamy contributed to this report.