Christopher Nolan’s blockbuster doesn’t need to open New York or Los Angeles.
There is no shortage of social media naysayers, but Christopher Nolan’s “Tenet” has many reasons to keep its home opening on September 3rd. Provided: If Warner Bros. had to wait for the opening of New York and Los Angeles, this date would be very unlikely. These regions have traditionally been so crucial that many films originally only opened in these two cities, but with “Tenet” we can reasonably expect an inversion: It will open almost everywhere, except in large metropolitan areas.
As reported by Warner Bros., “Tenet” will appear in “selected”; cities. Not everything. They know it won’t initially play everywhere, including the top two markets in the country. With COVID-19, everything can change – but now the star has to follow any long-term planning. Nolan’s film is scheduled to open in 50 territories from August 26 to 28, including Germany, Canada, the United Kingdom, France, Italy, Korea and Australia; soon afterwards other important countries, such as Russia and Japan. China has also approved the release of the film, albeit without a date.
Theaters already operate in most of these countries; in the USA today, 45 states allow the operation of theaters (with security measures) in all or most places. Most of them do not yet have enough new products due to the lack of new products. To prevent the opening on September 3, governments would have to shut them down – and this is much more difficult than postponing the opening permit.
We have spoken to exhibition sources in some of the riskier regions, asking if they will make an appointment, but it is clear that most cinemas in the country will open as allowed. They are not irresponsible people, but the survival of their societies depends on it. And they will play “Tenet”.
Most U.S. residents currently have theaters in theaters that will see “Tenet” on September 3, and most have theater backups. Theaters are also open in COVID-19 hotspots such as Atlanta and Houston; areas that today prohibit the opening of theaters.
Of the three largest domestic circuits, Cinemark has already opened some places. Regal’s website lists August 21 as its target, and AMC said it expects most theaters to open by the end of August, if not sooner. Broad releases are scheduled to begin on August 21 with “Unhinged” (Solstice), “Antebellum” (Lionsgate), “Words On Bathroom Walls” and a reissue of “Inception” (Warner Bros.). Everyone is expected to play with significant marketing support and a wide release – in the usual way. Expect more movies to be available.
That’s three weeks from now. Making this date will be the first step to the release of “Tenet” 13 days later, on September 3. More theaters could wait and reopen on September 3 with this film. Restricted regions will be pushing hard for permission, and we should expect reports of initial procedures influencing decisions. We hope that the two weeks leading to “Tenet” will create another impetus (also: one of the reasons why the film will gain its first territory abroad).
We have compiled an exhaustive list of valid rules for opening a theater; In addition to external verification, our resources include extensive research conducted by the National Association of Theater Owners. In addition, reported cases from theaters opened last weekend showed that theaters operate in more than 40 states.
Based on these data, nationwide theaters are facing closure only in Arizona, California, New Jersey and New York. Arizona has a reopening date of August 9; others have no date. Some metropolitan areas, such as Seattle and Detroit, are also not licensed.
Most states have capacity constraints. Some range from 25% to 66% per aspect; others have a specific maximum, regardless of the size of the auditorium. Different rules of social distance play almost everywhere.
They all said that even if not all of California and New York and a few other areas could be opened, more than 80 percent of the population would still have the potential to see a “tenet” in indoor theater. Not that all moviegoers will take part in it; some indeterminate audience – probably substantial – will not return, even though it is considered to be the greatest film ever made.
Again: This is all now that things are up to date. That’s the reverse. The last six months have shown that making firm predictions is silly. However, it is certain that this will not happen.
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