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Home / Entertainment / Taylor Swift was called to “tear” the design of a black merchant and change her “folklore” sweater

Taylor Swift was called to “tear” the design of a black merchant and change her “folklore” sweater



Taylor Swift became a fan very pleased with the surprise release of the eighth studio album last week. With the decline came new video, new CDs and vinyl, and lots of merchandise. Again, exciting things for fans. However, one of these items was chosen by a black retailer because of its design.

Taylor Swift during the Sundance Film Festival on January 23, 2020
Taylor Swift during the Sundance Film Festival January 23, 2020 | Pictures of Mat Hayward / GC

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On July 24, Swift canceled a surprising album

On July 23, Swift announced on its social media that it would postpone its next album in less than 24 hours. It’s been a little over a year since the last album, which is sooner than anyone expected another album from the artist. Plus, folklore (album) is not a type of music that Swift has performed in recent years.

Overall, it was a great gift for Swift fans. She has released a lot between meaningful lyrics and a wonderful new video for the movie “Cardigan”. However, the design for the vest he saw in the video – and which Swift sold – was too similar to the design that already existed.

The black-owned dealer evoked a similar Swift design

Amira Rasool, the founder and CEO of The Folklore, a fashion retailer, shared on Instagram that Swift’s design had “torn” its company logo. The problem was that the Swift logo on the sweater featured a “folklore album” and matched the Folklore logo. The way the word “the” was placed was very similar to folklore.

“Based on the similarity of the design, I believe that the store’s designer ripped out my company’s logo,” Rasool shared on Instagram. “I share my story to point out the trend of big companies / celebrities copying the work of small minority owners. I don’t want to leave this obvious theft out of control. “

Rasool told InStyle that she was initially “shocked”, but saw stories of large corporations dealing with designs or “tearing” small black businesses in particular. “I couldn’t believe it happened to me,” she said.

Although she shared that it was “hard to believe” that the Swift team had not seen The Folklore and its design on Google, she did not blame the singer directly.

“Obviously Taylor didn’t find Folklore and didn’t make this sketch,” Rasool said. “But in the end, Taylor benefits. This is her team. So it’s up to her to fix it. “

The Swift team sent a statement confirming that they were changing the goods

When Rasool announced that on July 24, when the album dropped out, Swift’s team changed the problem. E! The news reported on July 29 that Swift officials shared a statement that it would change the logo so that it no longer violates the current look of folklore.

“Yesterday, we were informed of a complaint that the specific use of the word ‘before’ before ‘folklore album’ on certain goods from folklore albums was a matter of concern,” the statement said. “Absolutely no goods using the term” before “before the word” folklore album “is produced or distributed.”

It further noted that they had informed the change of those who had ordered a vest or other goods that may have had this design.

“I commend her team for acknowledging the damage they have done to our brand,” Rasool said in a statement to InStyle. “I realize that Taylor was a strong advocate for women’s rights, which protects their creative rights, so it was good to see that her team was on the same page. It was a great first step and right now we are discussing with Taylor’s team the next steps to remedy this situation. “

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