Newly discovered documents published by the Judicial Committee of American Homes as part of a major technology investigation show why users cannot buy Kindle books on iOS.
As part of an ongoing investigation into the dominant position of technology companies, the US House Antitrust Subcommittee on Justice revealed a set of internal documents and communications from Apple. Coincidentally, some of these communications come from Jobs himself.
Two sets of these announcements – specifically emails – reveal discussions that have led to restrictions on the purchase of digital books from third-party platforms such as Amazon. Emails were first recorded by The Verge.
In 2010, Apple SVP Marketing and App Store Manager Phil Schiller wrote Jobs and other Apple executives to explain the Amazon Kindle ad, which offered cross-platform platform options.
“While the main news is that there are Kindle applications on many mobile devices, the secondary news is that it’s easy to switch from iPhone to Android,” Schiller wrote. “It’s not fun to watch.”
Jobs replied, “It’s time [Amazon] to decide to use our payment mechanism or to bow down. And I think it’s time to start applying it uniformly, except for existing subscriptions (but for new ones). ‘ ”
The next conversation presented Apple’s draft subscription policy around February 2011. Apple launched a subscription to the App Store that year, along with new rules that led Amazon and other booksellers to eliminate the ability to purchase books in-app.
“I think it’s all quite simple – iBooks will be the only bookstore on iOS devices. We have to keep our heads high. It is possible to read books that you have bought elsewhere, simply do not buy / rent / take them without paying us. we acknowledge that it is inaccessible for many things, “Jobs wrote.
She argued that part of the strategy was to force the publisher to join the iBooks platform. However, Cook did not explicitly answer this question, stating that there are many reasons why the application may be blocked.