Thanks to the strong ties between Imax Corp. and filmmaker Christopher Nolan, his staff watched his long overdue film, principle, when he prepares to finally go on the market on August 26.
“Several people have joined Imax principle in the post-production phase, ”said CEO Rich Gelfond on Tuesday during a conference call with Wall Street analysts. “Their reaction was, ‘Oh my God – I forgot how big it was to be in the movie. ” principle is just a beautifully shot, beautifully made and amazing film. … It was not just one person at one age. It was several Imax employees who spoke to me spontaneously. “
Imax expects that about 90% of its worldwide network of about 1,400 theaters will be open by the end of August. principle, which has pushed Warner Bros. several times, will now open in 70 countries, including Canada, before reaching the United States and other territories in September. The film was made exclusively with the Imax device, and Nolan incorporated the experience of watching it in the company’s theaters, where the screen and auditorium are very large.
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Gelfond did not offer further details about these secret prospects, but rather noted in the call that Nolan’s films were over-indexed in society. Dunkirk, his last trip in 2017, earned 22% of his domestic gross and 17% of his worldwide cargo on Imax screens. “Unlike Dunkirkwhat was a european film principle is a more traditional blockbuster action thriller with the potential for wider global appeal, ”added the CEO.
Internal descriptions principle The reactions came as analysts responded to a question about earnings when the company’s employees returned to the theaters. This experience has remained out of reach for American film fans for the past four months. Patrick McClymont, CFO Patrick McClymont, added to Gelfond’s remarks that “several of our colleagues” were in China last weekend to “try out” the newly improved theatrical setting. Imax said 409 of its seats had reopened, taking several new security measures.
“There are increased security protocols. I’m sure you’ll notice, “said McClymont employees. “Once you sit down and the movie starts, it will be as always. It was a fun, immersive experience. There were differences before you got to your place, but when you were there, it was quite normal. “
Gelfond said that Imax’s environment is compared to sports arenas, concert venues or other public venues that attract intensive control over COVID-19 transmissions.
“Masks are absolutely necessary,” he said, noting that Imax will continue to urge its show partners to demand them, as AMC, Cinemark and Regal in North America are doing. In addition, “large halls with high ceilings, as you see in Imax theaters, compare favorably with small interior spaces such as bars and restaurants. In theaters, it is possible to effectively manage social distance, capacity constraints and traffic flow. Interpersonal contact may be limited. Screening times can be spread, “he said.
More importantly, he added: “Sitting in a theater is a relatively static, passive breathing experience. You sit quietly, socially distant according to protocol, with people facing the backs of others, not like a sporting event where people shout, drink and get up. And it’s not like live theater. “
In particular, Gelfond was asked to agree to change the game with AMC, which allows the film to switch to premium video on demand after 17 days. He said that this was “not a shocking development” and would not have a significant impact on Imax, and indicated that he would have to consult other exhibitors before setting an opinion. “We all have to breathe,” he said, opening the theaters again, “and we’ll see how it all shakes.”