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Ford Bronco’s reservations far exceed expectations, executives say



The new Ford Bronco SUV already exceeds the company’s expectations before coming to sales showrooms next year.

According to executives, more than 150,000 reservations were reserved for the upcoming two- or four-door SUV, far exceeding Ford Motor’s initial expectations.

“This exceeds our optimistic expectations,” Tim Stone told reporters on Thursday when he discussed the company’s revenue for the second quarter. “As a result, we are working hard right now to increase our annual production.”

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These reservations apply to the two- and four-door Bronco models. They eliminate a smaller, more domesticated vehicle called the Bronco Sport, which is built more like a car than a truck.

Ford unveiled the new Bronco and Bronco Sport on July 13 for great fanfare. The nameplate developed a strong fan base after the completion of the original two-door SUV, which was discontinued in 1996.

Ford is launching the 2021 Bronco with more than 200 accessories in the aftermarket that provides more options and customization.

Source: Ford

The limited edition Bronco “First Edition” – from $ 60,800 – sold out quickly after the vehicle was unveiled. The company doubled the model’s availability to 7,000 pieces. They were all reserved, Ford said.

“Bronco’s acceptance has been very positive,” Ford CEO Jim Farley told investors, saying the overall reservations “significantly exceeded” expectations.

Farley said the combination of vehicles – from an initial price of about $ 30,000 to $ 60,000 – is “great”. Ford refused to provide a malfunction.

Kumar Galhotra, president of Ford’s Americas & International Markets Group, said the company’s projects would sell hundreds of thousands of new Bronco SUVs a year.

As part of the booking process, Ford accepts refundable deposits of $ 100.

Bronco Sport is expected to come to the dealership by the end of this year, following Bronco next spring.

Bronco Sport will be manufactured at the car manufacturer’s factory in Hermosillo Sonora, Mexico. Bronco will be manufactured at a plant in Michigan.

The two-door and four-door Bronco 2021 models are expected to arrive at the dealership in the spring of 2021.

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