After his arrival, Mark Zuckerberg, Founder and CEO of Facebook Social Services and Facebook, responds to a meeting with the Vice-President of the European Commission for Values and Transparency in Brussels on 17 February 2020. (Photo: Kenzo TRIBOUILLARD / AFP) (Photo: KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to launch music videos that will begin in the US on August 1after closing stores with a number of music companies. The move could help Facebook grab ad dollars from Google-owned YouTube, the default destination for many users looking for music videos.
In a corporate blog post, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Kobalt and other independent music groups to launch music videos on its platform.
Users will be able to respond to, comment on, and share music videos on their news feed, Groups, and Messenger. Video artists include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and more.
“Over time, the experience will be more tailored to your tastes, based on the artists you watch and the videos you interact with,” the post says.
The company said Facebook users would be the first to see the official music video for the new song by artist Lele Pons.
Bloomberg announced in December that Facebook is enforcing the rights to music videos from major record companies, in hopes that this would help strengthen Facebook Watch. According to a report of the agreement, Facebook had previously allowed songs to be used against the background of the videos they posted, but previously did not have the rights to offer official music videos.