Amazon CEO Jeff Bezos has admitted that counterfeit products continue to reassure the online store on Wednesday at a convention meeting with technical giants.
Bezos said that in answer to questions from the Georgian Democrat Henry Johnson, this was an “extremely important question” and “counterfeiting is a disaster”.
Bezos added that “this does not help us gain trust with customers” and is “bad for honest third-party sellers”, referring to independent sellers where counterfeiting is most prevalent.
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The CEO added that Amazon has a team of more than 1,000 people fighting anti-counterfeiting and that the company has invested hundreds of millions of dollars in systems to combat the problem.
“We have something called Project Zero, which helps brands serialize individual products, which really helps in counterfeiting,” said Bezos.
However, Johnson called on Amazon not to take responsibility for third-party counterfeiting.
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“Why isn’t Amazon responsible for keeping all its counterfeit products off the platform?” Johnson asked.
“I’m sure we’re trying,” Bezos replied.
Johnson was dissatisfied with this response and provided examples of counterfeiting that harmed honest third-party vendors. Johnson claimed that Amazon uses “knockoffs as a lever to pressure dealers to do what Amazon wants.”
Bezos said it was “unacceptable” and “if it’s facts,” Amazon would look at it. He added that Amazon has a counterfeiting department that prosecutes counterfeits.
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“I would like to encourage this body to impose tougher sanctions on counterfeiters and to increase the law enforcement resources that could go after counterfeiters,” Bezos said.
Counterfeiting in the Amazon attracted attention earlier this year, when a plague of coronavirus “drugs” broke out. Amazon said at the time that it had banned the sale of more than a million products that falsely claim to cure or provide protection against the new coronavirus.
Amazon is also bothered by fake Apple accessories, fake shoes and fake food supplements.
The company addressed some of these issues in a blog post last year.
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“We invest significant resources in protecting our customers and have built robust programs designed to make the products offered for sale in our store safe and compatible. We want customers to shop with confidence, and if a customer is concerned, they can contact our customer service team and we will investigate, ”the company said.