Best Buy plans to close Thanksgiving as the retailer focuses on meeting customer demand in the upcoming holiday shopping season.
The electronics and appliances business is following the leadership of competitors Target and Walmart, who have also announced that they will be watching the holidays.
“We can all agree that so far, by 2020, it has turned out differently than we might expect,” the company said in a blog post on Tuesday. “And now, the holiday season at Best Buy, including Thanksgiving, will also look different.”;
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The company said it would improve the way it fulfills orders, from offering more convenient in-store pickup options to ensuring that BestBuy.com orders arrive at the right time. Best Buy will also offer “some of the hottest deals of the season sooner than ever before to make it easier for our customers to check their gift lists.”
Meanwhile, Best Buy continues to take steps to limit the spread of coronavirus.
The company began offering curbs because some stores were closed during the pandemic. When stores began to reopen to limited capacity, the retailer enforces social distance measures and requires all customers to wear masks during storage.
While stores will be closed on Thanksgiving Day, customers can shop online at BestBuy.com and through the Best Buy app.
“While this holiday season may certainly be different, we are ready to find a way for our customers when and where they need us, at the most interesting time of the year,” the company added.
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Despite the challenges posed by the pandemic, Best Buy saw increased demand in the second quarter, with online sales up 255 percent quarter-on-quarter to July 18 compared to the same period last year.
As Best Buy began allowing customers to shop without naming in more than 800 stores in the United States on June 15, the company’s retail sales increased by approximately 15 percent compared to the previous year, while the increase in online sales was approximately 185 percent compared to the previous year. percent. year.
According to the company, the largest areas of revenue growth were in the categories of computer technology, equipment and tablets.
The retailer noted that sales in the second quarter increased by about 2.5 percent by July 18 compared to the same period last year, including a 2 percent increase in sales in the United States and 8 percent internationally.
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The increase in sales led Best Buy to reward its employees by increasing the hourly starting salary for all employees in the United States to $ 15 and gave employees an increase of 4% as of August 2.
The best purchase was first opened on Thanksgiving Day in 2013.
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