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Home / Technology / Apple CEO Cook says his company is “uniquely American” without “dominant market share”

Apple CEO Cook says his company is “uniquely American” without “dominant market share”



Apple spokesman Tim Cook, facing growing anti-competitive concerns, announced on Wednesday the subcommittee on judicial, commercial and administrative law that Apple was a “unique US company” operating in a competitive market, according to its forthcoming opening statement.

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7;s leader will be joined by Amazon CEO Jeff Bezos, Facebook CEO Mark Zuckerberg and Alphabet CEO Sundar Pichai. All will address the question of whether existing legislation needs to be amended to address the competition concerns posed by the explosion and reliability of Internet and digital companies. Cook plans to build this technology giant as a company that “has no dominant share in any market in which we do business.”

Tim Cook, CEO of Apple Inc., will address a keynote address at the DreamForce conference in San Francisco, California, USA on Tuesday, November 19, 2019. Photographer: David Paul Morris / Bloomberg via Getty Images

He will cite the “fiercely competitive” smartphone market, which includes competitors LG, Samsung, Huawei and Google.

“Because we believe the iPhone provides the best user experience, we know it’s by no means the only option available to consumers,” says Cook’s testimony.

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Cook will also address concerns about Apple App Store competition. It will offer Congress that there are more than 1.7 million in the store [apps] – Only 60 of them are Apple software. “

“Obviously, if Apple is the doorman of what we’ve done, the open gate is wider,” according to Cook, “We want to get every app we can in the store, not keep it.”

He notes that the App Store is based on a department store model and offers a carefully curated selection of products that are “high quality, reliable and up-to-date” and are a better alternative for developers than traditional retail.

“When the App Store was created, the predominant distribution options available to software developers didn’t work well at the time,” says Cook. “The brick and mortar shops charged high fees and had a limited reach. Physical media such as CDs had to be shipped and difficult to update. ‘ “

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An 22-year-old veteran of Apple will focus on developers who “hold 100% of the money they earn” and that the commissions charged by Apple are “comparable to or lower than the commissions charged by most of our competitors” and “significantly lower than 50-70% software developers paid for the distribution of their work “before the launch of the App Store in 2008.

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In the 10 or more years since the App Store debuted, Cook will offer that Apple “has never increased commission or added a single fee and that some changes have been made” to provide a better experience for our users and impressive businesses. opportunity for developers. “

The antitrust hearing in the house will take place on Wednesday at 12.00. Eastern time.

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