Apple Central World will arrive in Bangkok on July 31. Before the grand opening, Apple offers a preview of some of the store’s great architecture details.
Last week we took you on a tour of Bangkok and stopped at the Ratchaprasong intersection in the middle world to learn more about Apple’s new home in Thailand. Apple unveiled the deal this week and is ready to share a closer look at one of its most unique retail projects.
The heart of Apple Central World is a massive curved vortex of wood blooming towards the sky. Apple calls the roof design Tree Canopy. The store is surrounded by sheets of curved glass, which almost completely dissolve the facade of the building. A polished stainless steel elevator and a cantilevered spiral staircase lead to a higher level of forum and video.
The cylindrical shape of the store makes Apple Central World a quick comparison to the Steve Jobs Theater, but its design is less of a remix of what has already been done in Cupertine, and it is a completely new experience created only for Bangkok. Design elements such as free-standing aisles with graphic panels, curved wood and board walls make their Apple Store debut.
Apple Central World joined Apple Iconsiam across the Chao Phraya River as the second Apple Store in Thailand and 511th in the world. The store will serve more than 130 team members speaking 17 languages. Apple will continue to operate stores with hygiene and safety measures, such as mask requirements, frequent cleaning, temperature control, and reduced occupancy.
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